Pay per visit advertising
2007-08-09 22:50:06 by Fabio FornoToday Slashdot has an interesting piece about a new patent in the field of geo-advertising. The basic idea is to sell advertisements and make the buyers pay only when customers visit particular locations. Here you can find the details about the invention: a plurality of means is used in order to determine mobile locations and billing the advertisers, such as GPS, wireless network addresses or some agents on the mobiles answering to location queries.
With this idea Pelago has raised 7.4M$ from Bezos and seems to be one the most promising startups.
Here at Bluendo we think that this piece of news has two good points for us:
- Geoadvertising matters, there is real interest about innovative ways for better targeting customers
- If this idea worths 7.4M$, there are great margins for improvements. We can't reveal the details yet, because we are patenting a possibly competing technology, but we think we have the answer to one fundamental question Pelago doesn't seem to answer: why would a user install a client or consent to be tracked just for being spammed? No, the answer is not: "because they are payed, or they receive special discounts"
